Supply chain advancements were already underway at craft coffee company Peet’s Coffee when COVID-19 changed everything. In the middle of an ERP/warehouse management system implementation, Peet’s Coffee was now facing surging e-commerce and direct-to-store sales combined with implementing social distancing in their distribution center.

Eric Lauterbach, chief of operations and president at Peet’s Coffee, shares with Forbes.com contributor Steve Banker how Peet’s embraced digital transformation to turn supply chain challenges into new opportunities.